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hackney boy

LAD numero uno.... Robbie Wadge
shot by jolijn snijders styled by Dean Mayo Davies

polas for lads ... in the making...

michael walsh and max krieger at Nevs,
shot by Jolijn Snijders styled by Tim Neugebauer,
thanks to Oliver Arlt

Toyin for dazed japan

Toyin's latest contribution for Dazed Japan makes us fall in love with her work all over again...!

the new faces.....

Philippe Vogelenzang just shot 10 new faces in NY... We're excited !

brian blank

We love new face Brian Blank at New york models....!!


Alice Rosati

We love the youthful approach to men's fashion of Alice Rosati, especially in her latest story for U mag with Roberta Venturini. Hope to see more in the future!


the lads are coming

A new menswear magazine is on the horizon, made by the publishers of Ilovefake magazine. Showing high fashion for boys in all it's glory, keeping the same youthful twist as sister magazine Ilovefake. It's time to get rid of the slick male model image, and give young guys a proper LADS magazine.

"Menswear for the wild at heart"